Julie is the founder and owner of WMNride, a project which has grown together with her passion for cycling over the past three years. Holding a PhD degree in sports management, Julie is eager to apply her understanding of the sports market to promoting the sports she loves the most.
After starting with road bike rides for women in Brussels in 2019, the ambition and demand to expand the concept to other places and cycling disciplines increased quickly. In 2020-2021, she kept pedalling to develop WMNride as an independent brand and network to support and connect female cyclists at all levels.
Julie is leading and supporting social rides at different locations. She loves to be out on the road to share cycling joy, as well as to do strategic work behind the scenes to develop the WMNride programme and communication platform. Besides that, she’s fond of long rides alone or with friends to keep the balance!